All Together Now: A Review on Collaborative Journalism and Public Relations

Collaborative journalism is best defined as a practice where multiple journalists or news organizations work together on a news topic, idea or story. For example, the Panama papers are one of the most successful instances of collaborative journalism. There was so much news and information regarding the event that journalists globally began reporting together about it. This method was ideal in getting a large amount of news out to the public that was pertinent, useful and correct.

One best practice to collaborative journalism seems like common sense for the field. Communication is a key practice to collaborative journalism. Having either people assigned or a means of constant communication, such as email or social media, is integral to successful collaborative journalism. Without good communication, relationships between organizations and reporters will weaken and the project will loose organization.

A tip for dealing with the public on social media is to keep criticism that is constructive and try to get rid of criticism that may be extraneous or off topic. For example, a post by an Internet troll could be deleted when dealing with social media for an organization, but a product review such as those on amazon or a review on customer service in Facebook comments should be responded to appropriately by the organization as to help the consumer. Also, it is important to use each type of social networking sites appropriately. Twitter should be used for anything that can be replied to quickly, while Facebook should have responses with longer explanations or apologies.

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Author: mollymeller

My name is Molly and I am currently a senior Public Relations major and Music Technology minor at Seton Hall University. I also am the Station Manager of Marconi Award winning college radio station WSOU, and known by listeners as DJ Mothra on-air. This blog is for my COJR 3422 class at Seton Hall.

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