A New Chapter for Seton Hall University

Molly Meller and Megan Stolarz

  • Dr. A. Gabriel Esteban directed Seton Hall into a period of growth and advancement during his seven years as president. While many will miss President Esteban and his dedication to Seton Hall, it is important for the Seton Hall community to look to the future. The new president will be a new chapter in Seton Hall’s story of advancement. Through this campaign, SHU will show its appreciation for Dr. Esteban while keeping its publics informed on the transition to a new president. Seton Hall will be as transparent as possible with all updates on the new president. Staff, alumni and both current and new students will be able to participate in a heartfelt departure to Dr. Esteban and a warm welcome to the new president. In addition to consistent updates, this campaign will also focus on providing means of two-way communication between SHU and its targeted audiences. Staff, alumni, current students and perspective students will be more receptive to the changes if they are kept well-informed, are able to have their opinions acknowledged and are not surprised by unexpected changes or announcements.
  • Seton Hall Students – Inform and communicate with students about the resignation to mitigate negative feelings and rumors.
  • Seton Hall Faculty (teachers and administration) – To keep faculty updated on motives, changes and expectations while Esteban is transitioning out of Seton Hall.
  • Prospective Students – Capitalize on Seton Hall being in the news, using it to attract students, and assure that despite the switch in leadership Seton Hall is still organized and an excellent place for higher education.
  • Alumni – Ensure that alumni continue to choose to donate to and contribute to Seton Hall University even with the change in leadership.
  • Tweet 1: Seton Hall Students
    • We’d like to thank President Esteban for his 7 years serving Seton Hall and all his wonderful accomplishments. More info on our next president will be coming soon.
  • Tweet 2: Seton Hall Alumni
    • SHU thanks President Esteban for efforts in helping us grow. If you would like to help in the development of SHU, check out our Alumni page here http://bit.ly/2lDYPsn
  • Facebook 1: Seton Hall Facultysmlfgnf

We would like to take this opportunity to thank Dr. A Gabriel Esteban for his seven years here at Seton Hall University. President Esteban is an amazing leader and will be missed deeply. We send him our best wishes as he continues his career at DePaul University. Please stay tuned for more information regarding the next steps after President Esteban’s departure. Feel free to comment below with any questions, comments or concerns.

  • Facebook 2: Seton Hall Prospective Students


Dr. A. Gabriel Esteban will be stepping down as Seton Hall University’s president on June 30 to become the first lay president of DePaul University, the largest Catholic university in the United States. Under his leadership, new classrooms were built, a large annex was added to the parking deck, a new welcome center that will feature an event space is in the process of being constructed, and a new medical school was founded and will be ready to open officially next year. SHU has also seen an increase in enrollment and rankings and higher average GPA and test scores of entering students during his seven years as president. We thank Dr. Esteban for his dedication to the university and its students. We look forward to the new advancements the next president will bring.

  • Blog Post 1: Students and Faculty
    • President Esteban
    • My Departure from Seton Hall University
    • The blog would discuss why Esteban is leaving, what he enjoyed about Seton Hall University, what he will miss about Seton Hall, what students and faculty could expect moving forward and who they should contact for comments, questions and concerns.
      • The blog should have a comments section that is monitored and answered to
  • Blog Post 2: Alumni
    • John Borgese, Director of Alumni Relations
    • The Resignation of Our Leader, Dr. A. Gabriel Esteban
    • The blog would discuss President Esteban’s accomplishments at Seton Hall, How much the University has grown while he was there and how it continues to grow, how alumni can get involved and donate and where to ask any comments, questions and concerns.
      • The blog should have a comments section that is monitored and answered to


  • Live Tweet of DePaul Announcement
    • @SetonHall President’s new position as President of @Depaul University is currently being announce here (link)
    • James T. Ryan and President Esteban discuss his new start at @Depaul University
    • President Esteban continues the Catholic mission @Depaul University #stayblessed
    • Esteban gets new start in the #windycity one of his favorite places
    • Dr Esteban says “the key to my success is trying to work harder than everyone else” #values @SetonHall
  • Five Potential Issues from Students:
      • Concerns about who will be the next president, especially considering rumors (Chris Christie)
      • Students assuming why he left was unethical, due to corruption or for reasons unrelated to career growth
      • Students assuming issues in the ranks, that Esteban may have left because of problems between higher administrators.
      • Students assuming Esteban left for reasons relating to the graduation (it being on campus and not having a keynote).
      • Students feeling angry, under represented or loosing faith in the University’s organizational togetherness due to his departure.
      • Students becoming adverse to change due to the graduation announcement, the new Archdiocese and because of the president’s resignation.


  • Potential Student Questions and Comments with Answers:
  • Why did President Esteban resign?
    • Answer: President Esteban’s departure was inspired by his desire to grow his career and provide professional wisdom for DePaul that he gave Seton Hall over the last seven years. He will be greatly missed by the University.
  • Who will be the next president of Seton Hall?
    • Answer: Although Seton Hall is still considering a next presidential interim and candidate, we assure that the decision will not be taken lightly, and will be in the best interest of Seton Hall University as a whole. Students will also have to opportunity to give input once a new President is being decided similar to dean and administrator decisions.
  • Is President Esteban leaving on good terms with the University?
    • Answer: The University assures that President Esteban’s decision was based on career advancement and not issues within Seton Hall administration. The administration respects President Esteban’s decision and he will be greatly missed.
  • Is there any relation to President Esteban’s departure and the graduation announcement?
    • Answer: We assure that the graduation was planned separately and is not involved in the resignation of President Esteban. President Esteban’s departure was decided after the graduation was planned and does not relate to the graduation changes. He will also still be speaking at the graduation ceremonies.
  • Are there any more changes we can expect from Seton Hall in the near future?
    • Answer: We can assure all students that although sometime unexpected, change can also benefit Seton Hall to grow further as a University. There maybe some changes under the new President, but all decisions are in the interest of all students at Seton Hall University. If you have feedback on any of the changes made recently, feel free to reach out to the Seton Hall administrations office.
  • Facebook Live of President Esteban and then the new president (2 events)
    • Why I am Resigning
          • Facebook
          • People can comment questions and Dr. Esteban will answer appropriate ones in real time
          • Students can also “react” to the video as it is going on and can re-watch the video later
  • Meet the President
    • Facebook
          • People can comment questions about the new administration, the new president’s goals/ideas, random questions to get to know him/her and they will answer appropriate ones in real time.
            • This will give an initial personal connection with students and make them seem approachable
          • Students can also “react” to the video as it is going on and can re-watch the video later


  • Multi-Media Elements
    • Video –
          • Video of the new president addressing students and faculty (similar to the DePaul Video)
          • Show videos of the new president doing stuff around Seton Hall (i.e. eating in the cove, playing basketball in the gym, going to a Seton Hall game, wearing all blue, meeting the pirate, etc.)
  • Photos –
          • Pictures of Dr. Esteban and the new president together
          • Pictures of Dr. Esteban with his family preparing for the change in career
          • Pictures of Dr. Esteban and the new president separately with students
          • Picture of the new president being “sworn in” so to speak
          • Picture of the new president in the chapel and with the new Archdiocese
  • Live video –
          • Live video of the new president being “sworn in”
  • Quotes/Interviews –
          • Have WSOU interview the new president and Esteban for Pirate News Desk
          • Get student views and opinions for the Setonian and even New Jersey news outlets
          • Have students interview the new president and President Esteban for the Setonian
          • Provide quotes for a press release from President Esteban, the new president and various Seton Hall administrators

Author: mollymeller

My name is Molly and I am currently a senior Public Relations major and Music Technology minor at Seton Hall University. I also am the Station Manager of Marconi Award winning college radio station WSOU, and known by listeners as DJ Mothra on-air. This blog is for my COJR 3422 class at Seton Hall.

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